MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The need for marketing in banking was not recognized because for a very long time, banking was a seller’s market while most customers had the impression that they were privileged to enjoy the services of a bank. In addition, bankers have traditionally been bank-oriented (or service oriented), and only in recent years have they become customer-oriented. Based on the literature, the study conducted to examine how the commercial banks understand and apply the marketing concept in their operations. It also attempted to uncover the differences in the application of the concept to service and products. The findings of this study through the administration of questionnaire and oral interviews of some staff and customers of United banks showed that the application of marketing concept is relevant in banking operations. The research further revealed that banking industry applied the marketing concept in the operations in terms of researching into customer needs, and consulting them in decision marking. In the light of the findings, a number of recommendations were made. That the banks should be aware that services are intangible and consumption and sales are the major determinants of the good delivery to bank services. The banking industry should establish a marketing department, that is good, adequate and efficient that will see to the satisfaction of customers needs. The major aim of marketing is “customer satisfaction”. Banks should try and utilize professional marketing graduates in top banking management post, apart from the marketing departments.
Related Project Materials
EFFECT OF GRAPHIC-ADVANCE-ORGANIZERS ON INTEREST AND PERFORMANCE AMONG UPPER BASIC SCIENCE STUDENTS IN POTISKUM EDUCATION ZONE, YOBE STATE, NIGERIA
ABSTRACT
This study investigated the Effect ofGraphic-Advance-Organizers on Interest and Performance among Upper Basic Science Secondary...
EVALUATION OF CALCIUM IN CHEESE FOR RECOMMENDED DIETARY ALLOWANCE
ABSTRACT
Cheese, a popular food across many cultures has been subject of many studies. It’s of many variants, prov...
INFORMATION SECURITY ADHERENCE IN INSTITUTIONS OF HIGHER EDUCATION: A Case Study of American University of Nigeria
Abstract
Institution of higher education face a higher level of information security incidence and compromise such as data and informatio...
IMPACT OF RADIO NIGERIA AWARENESS CAMPAIGN ON GLOBAL WARMING
Abstract
The aim of embarking on this study was to provide a well detailed account on...
EFFECTIVE COMMUNICATION IN ENHANCING PRODUCTIVITY IN NIGERIAN UNIVERSITIES
Background of the study
There is a general saying that “there is no smoke without fire,” this also means tha...
EFFECT OF GROUNDNUT SHELL ASH ON SOIL STABILIZATION
ABSTRACT
As the topic of this research project implies (Effect of groundnut shell ash on lateritic soil properties)...
PAINT FACTORY MAKURDI
BACKGROUND TO THE STUDY
Paint Factory or plant is an industrial site, usually consisting of buildings and machinery, or more commonly a c...
IMPACT OF WORK ENVIRONMENT, SUPERVISION AND JOB SATISFACTION ON EMPLOYEES PRODUTIVITY
ABSTRACT
Job satisfaction is an attitude variable that reflects how people feel about their jobs overall as well as vari...
DETERMINISTIC INVENTORY MODEL AND ITS APPLICATION TO MOUKA FOAM INDUSTRY
ABSTRACT
It is often necessary to keep inventory in order to meet with fluctuations in demand and also...
GSM BASED REMOTE SWITCHING SYSTEM
Background of study
Has technology transformed humankind into omniscient being? Years back, communication was done through difficult mean...
